[Lifestyle] The Rice Bucket Challenge

 photo from:http://edition.cnn.com/2014/08/25/world/asia/india-rice-bucket-challenge/

India- Indians use rice instead of ice for the “Rice Bucket Challenge” to assist vast population of poor, hungry people in their country. They were inspired by the famous “Ice Bucket Challenge”.

The challenge requires a donation of at least a bucket of rice to the less fortunate people and uploading a picture to the internet with a ‘hashtag’ #RiceBucketChallenge. This challenge then went viral on the internet.

 photo from: http://www.telegraph.co.uk/news/worldnews/asia/india/11055721/Indian-RiceBucketChallenge-swaps-ice-for-rice.html

According to Reuters, Manju Latha Kalanidhi, a 38-year-old journalist, clocked more than 52 thousand ‘likes’ so far for a Facebook page, “Local Challenge for Local Needs”.

Kalanidhi felt the “Ice Bucket Challenge” was a little bizarre because hunger is a disease anybody would connect with.

Kalanidhi’s movement began to attract media’s attention. In the southern state of Kerala, the students of Indian Institute of Management uploaded a video on the internet after donating rice. AirAsia India stated that its management will take part in the “Rice Bucket Challenge” on Monday.

Based on the International Food Policy Research Institute’s Global Hunger, out of a list of 78 countires, India was ranked 63^rd last year and mass hunger continues to haunt this country.

The new Prime Minister Narendra Modi’s agenda is tackling poverty. Banking-for-all scheme was launched by him on Thursday. He explained that “financial untouchability” should end.

source from:http://www.reuters.com/article/2014/08/29/us-india-challenge-rice-idUSKBN0GT11W20140829

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